Imagine this. You are a video editor taking orders to make an advert for your client. In a traditional fashion, you hire someone to shoot the visual material for you. If you are the kind who thinks outside the box, you may have the idea of buying ready-made footage for your project. Stock footage, to be more precise.
What is stock footage?
Basically, it refers to video clips that are for sale and be used in other productions.
Why don’t you hire a professional?
For video editors, it is usually uneconomic to hire a professional to for “bespoke” video clips. They might end up with unexpected or even unpleasing results. The videographer is having a tough time understanding your demands; the skill of the videographer is overestimated; unable to book a shooting location; the location is on the other side of the world. There are tons of obstructions blocking the way to a successful project.
However, choosing a decent stock footage marketplace can avoid these, even can be pocket-friendly.
How do I use a stock footage marketplace?
Video editors in China use 100wa, a video effects and stock footage marketplace, to search for the clips they want. 100wa has a large stock of footage and still growing every day. The contributors are from all over the world, and you can find some good shots of some exotic scenery, or a breath-taking view of a sightseeing location in China.
For example, you are making a short promotional clip for your company located in Shanghai. You want to show off that the company is located in a great oriental metropolitan. All you need to do is type in “Shanghai, skyline” in the search box on the 100wa main page and voila, you have a long list of options. If you want to be more specific, like looking for a time-lapse clip of Lujiazui (iconic location in Shanghai, featuring Shanghai tower, Shanghai World Financial Centre, Jin Mao Tower and of course, the famous Oriental Pearl Tower), simply add “timelapse”. The idea is to specify as much as possible to narrow down the list.
Now you have a clip you wish to buy. The purchase process is rather intuitive, and you get your fresh, ready-to-use ingredient for your project.
I know, there are already many stock footage marketplaces in China. Instead of blindly expanding the stock, 100wa persist in the high standard when it comes to picking the footage. The main contributors on 100wa are highly praised videographer in the industry. Video editors can rest assured as they always find high-quality clips. Also, instead of API integration to globally known marketplaces, all footage on 100wa is authorized directly by the contributors. Video editors purchase directly from 100wa.
If you are an experienced video editor, stock footage marketplaces like 100wa give you a wide range of choices to help further your project; if you are considering entering the video editing industry, starting with picking video materials on stock footage marketplaces enables you to practice and sharpen your skills.